Sunday, June 03, 2012

2006 Star of Bulang $156 on Verdant Tea is $17 on Taobao

In my previous post, I essentially claimed Verdant Tea was massively overcharging customers for a low end product- an eye-popping $156 for the Yong Ming 2006 "Star of Bulang".   To be clear, I support Western pu-erh vendors that provide interesting selections or even charge more for premiums  products. I'm mostly against Western vendors that charge arm and a leg for low-end stuff glorified with a story.

 I had confirmed with MarshalN my suspicions on Verdant Tea  but I wanted to also provide my readers with concrete proof and also a simple way you can do a sanity check on prices.  David Duckler wrote me and claimed "Our markup is extremely low."  You can now make up your own mind against the 900% markup compared to the Chinese price as shown below.

I don't know Chinese. Sometimes babelcarp has the desired terms in their glossary such as factory names, but I had to hunt for desired chinese characters provided by puerhshop.com and the puerh wiki entry and used a translator to double check some things. I then went on TaoBao.com  (ebay of China) and typed in 永明茶厂  布朗之星 :

布朗之星 = "Star of Bulang"   永明茶厂 = "Yong Ming Tea Factory"



We see that the supposed "ultra premium" Yong Ming Star of Bulang sheng is going for a mere 108 yuan which is about $17 taobao.

Update: 10-03-2012 Verdant Tea claimed that the "Star of Bulang" that they are selling is not the Star of Bulang but the Bulang Qing Bing.  However a taobao search for their Bulang (永明茶厂布朗山乔木青饼), we can see 2007 versions for less than $10 with the cheapest at $6.30:


As mentioned, selling a "Star of Bulang" which is not a Star of Bulang is misleading but this is still moot when the price of a 2007 version is going for as cheap as 40 yuan($6.30). Beengs from low-end factories like Yong Ming do not have a 2600%+ increase for the same cake released only a year apart ($6 to $156). Even cakes from high end factories don't have a 100% increase between years. Given the 2007 version goes for as low as $6.30, the 2006 Bulang Qing Bing should not be over $17 regardless.




Whether or not Verdant Tea was selling the Star of Bulang and switched to the Qing Bing, their markup is eyepopping. I would not consider this an "extremely low markup".

If Verdant Tea is in fact being scammed and mistakenly paying a really high price for this low-end tea and passing the blunder onto the customer, then I guess it's definitely one more argument against buying pu-erh from clueless Western vendors.  You will be essentially paying at least $100 more for his opinion and marketing stories around the tea than rather than actual value.   It's 3:30 am Sunday morning so you can see I really wanted to take great care in not putting negative feedback about a vendor unless I had reasonable cause.

One of the things I am trying to achieve in this blog is to make sure novice pu-erh drinkers benefit from whatever little I did learn the hard way.   I personally wasted not an insignificant sum of money on Western vendors who knew little about pu-erh but charged me outrageous prices for what ended up being less than mediocre sheng I could have gotten for tenth of the cost.  So by the time I figured out what was good, I had already blown my tea budget and was stuck with overpriced duds. If you do spend $150 on a 2006 beeng, you should make sure you found a premium beeng worthy of your hard earned money that really does hold aging potential.  Verdant Tea probably is not alone in the ridiculous up-charge but I am giving them specifically a hard time because their prices are above board outrageous and due to David Duckler's insistence on his supposed "expertise" in pu-erh and superior curation. Here are some other aspects of their business I find misleading to the consumer
  • David renames Yong Ming Factory to "Yong Ming Workshop" since Verdant Teas makes a big do about not dealing with big factories. He states of his source"Wang Yanxin has amassed the most unique and outstanding collection of pu’er we know of through dedicated work with small growers in stead of the large workshops. " on Why Verdant Tea is Different. But YongMing is a nothing special factory selling low end stuff.  Menghai Tiandiren Tea Factory is also a pretty big low-end factory that used to make cakes for CNNP.  
  • Verdant Tea also makes it hard to see what pu-erh you are really buying- i.e. the description seems be deliberately hiding the real factory names so you cannot do comparison shopping. "2004 Willow Grove Workshop?" MarshalN has kindly translated the factory 勐海楊記天緣茶廠 which literally means "Menghai Yang's Sky Serendipity Tea Factory" which he found for less than $10 for the 2005 version. Where does "Willow Grove Workshop" come from? Or where does "Peacock Village" from their Tiandiren shu come from?

David also wrote me how he carefully "curates" his selections and that he has been "training under a pu'er master, tasting 5-10 pu'ers a day for months". So when I read his recommended "Intro to Pu'er, An Investor Guide to Sheng", I am surprised he states:

"A brand-new sheng should exhibit three main characteristics if it is to become a great tea. It should be sweet, smooth, and have a flavor or interest that you could see developing into something amazing."

I need not stress that that is the kind of sheng he is selling. I highly recommend MarshalN's post on the futility of chasing taste.   There has been a trend in the last few years for factories to produce sweeter fragrant cakes with more buds and young leaves manipulated to be consumed now. There is enough empirical evidence that sweet smooth cakes have shown NOT to age well.  Just flip through the half-dipper.  No one really knows definitively what ages well but strength (cha qi) and presence of huigan and kuwei is often mentioned, as well as complexity from wild tree.   For a Western vendor trying to sell sheng to new pu-erh drinkers, they have to carry sheng that can be drunk now to beginners which is not necessarily the tea that will age best.


I want to spend time writing posts about the appreciation of tea and not being ripped off or being scammed.  It's unfortunate that the pu-erh market is filled with so many gaps in knowledge that the consumer can be taken for quite a ride. Good night!

6 comments:

  1. Typo - 勐海楊記天緣茶廠. Literally Menghai Yang's Sky Serendipity Tea Factory. Not sure where Willow Grove came from. By the way, any shu brick from a no-name factory should cost no more than about $20.

    I did find this from Taobao, 2005, not 2004, not that it makes any difference.

    http://item.taobao.com/item.htm?id=3785677600&ali_trackid=2:mm_14507416_2297358_8935934,0:1338805681_3z3_1484277985

    Either Verdant is a scammer, or it's a scammee and is just passing it on. Regardless, avoidance is probably a good policy.

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  2. Everyone is entitled to their own opinions, so I am not going to extensively involve myself in this discussion, though I do find certain comments to be a bit objectionable. I just want to state a few basic points to take into consideration.

    1. Taobao is not a fair or direct comparison for price checking. It is full of scams, and the prices listed are for domestic market. Americans can only buy on Taobao through an agent, which all add on their own fees, in addition to the cost of shipping. The real cost of getting the brick you mention on Taobao might be closer to $50-$60 after shipping cost, import fees, and brokerage fees. That money would be well spent if you got what you really wanted, but with no real return policy, and no accountability, how are you to know? When I import bricks, I pay the cost of the brick, plus commission for my employee in China for finding the brick and picking it out as remarkable among hundreds of samples. Then I pay customs brokerage fees, import fees, shipping fees, and licensing fees. Buying from a business not registered as an exporter means a whole set of extra fees, which I cover, because I believe in the product. If the teas were the same, ours is still cheaper if you know that you can get what you want the first time around. Take these other costs into consideration when comparing prices. (If the bricks really are the same)

    2. You assert that wild and untamed flavor is best for aging. This is a matter of opinion. My taste, and the taste of the many positive reviewers of this tea and others is towards something that doesn't need 5 years to reduce astringency. When I age a tea, I am not looking to wait for it to be drinkable, but for it to become mind-blowing. The Star of Bulang exhibits qualities that I know will grow in an intriguing way. It is only a matter of taste among one school of thought to demand astringent above sweet and nuanced. I respect both sides, and try to represent a side not often shared with the America market. Many have fallen in love with pu'er as a result of these bricks

    We can disagree on method and taste, but I am not a dishonest merchant, nor a scammer. Please understand this. I don't want to get into an argument on pricing based on shipping and brokerage / Taobao, nor do I want to convert you to the flavor profiles I am interested in. I merely want to emphasize the honesty of our cultural exchange project that is Verdant Tea.

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  3. DD: I'll react to these points too, if you don't mind:
    1) I am not sure that Taobao does not have a return policy. All that fees you mention - do the potential customers have to pay them too?

    More importantly, taobao may be used as a reference of what is low end and what is high end tea. Not caring about the import costs, the taobao offer suggests that the Star of Bulang is a low end tea. And should such a tea cost $156? I am afraid that definitely not. Look at what teas you may get for such a sum of money from Yunnan Sourcing/Chawangshop/Essence of tea. Even if the Star of Bulang was a very good low end tea, such a cost would be still crazy and scamdalous.

    I am not that sure if discovering a nice tea should lead to higher price. For example, the 2005 Menghai Gu Cha from Chawangshop is a surprisingly good tea... yet it still costs meager $14. If the tea is good, why to charge more? If one is vendor, he is supposed to find good tea for his customers - why to ask more money?

    2) Ehm, pray tell, what do you consider to be "aging"? Five years of storing a tea?

    How many teas have you seen to age from young, sweet and all that to something marvellous? Not many I believe, as tea was not produced like that until recent times and I doubt that any of these teas would reach the aged stage. So I think that no one can actually say how these teas will age well (especially as some of these got weak and bland after two or three years of storage).

    For example, a fellow here was a Xizihao fan - and he was blown away in the last year by their Laowushan an Manning, how they were sweet, fruity, aromatic and gentle. Now, after a year, they are, in my opinion (and in his saddened opinion too) weak, bland and having only remnants of the former positive features. This is what I was pondering in my "Some thoughts on modern tea and its aging" - what is good now may not be good in few years. And there is very little experience with the new style of puerh so any statements on such a tea should be humble.

    You say you know that the qualities will grow in an intriguing way - is there any evidence to support the statement?

    Btw. many people have fell in love with green tea via green tea dust aromatized tea sacks. Does it make it these "teas" anything above crappy crap? Nope.

    Jakub

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  4. Steepster reviews for Verdant teas are great.
    Ah... Oh... all made around the same period by people who almost exclusively review Verdant teas.
    No, no Verdant for me, thanks.

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  5. I am calling bunk on David's arguments as well..they don't seem to hold much water at all. I've been ordering tea direct from China to the States and would never dream of bothering to order from a merchant for such a price when I could get it elsewhere for substantially less. I can't see any reason to up-charge such an enormous sum.



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    Replies
    1. Where do you order tea directly from China? Please do share... :-)

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